On October 27, 2024, Avani+ Hua Hin Hotel welcomed a wave of Caribbean rhythms when Asoke Latino 4 took center stage at the LogX conference’s evening reception. Designed as a boutique showcase of Latin music, their high-energy set infused the event with vibrant salsa, bachata, and reggaeton beats, transforming the hotel’s rooftop lounge into an impromptu dance floor. From the first conga-driven groove to the final piano-montuno flourish, Asoke Latino 4 captivated delegates, local guests, and visitors alike.
About LogX at Avani+ Hua Hin
LogX is the leading Southeast Asian logistics and supply-chain symposium, drawing professionals from across the region to Hua Hin each spring. In 2024, organizers chose Avani+ Hua Hin for its beachfront elegance and versatile event spaces. While the daytime agenda covered panels on “Smart Warehousing” and “Green Transportation,” the evening reception sought to reflect Thailand’s cosmopolitan spirit—and that’s where Asoke Latino 4 stepped in.
Who Is Asoke Latino 4?
Asoke Latino 4 is an offshoot of Bangkok’s celebrated Asoke Latino ensemble, streamlined to a quartet for a tighter, more intimate sound. The lineup on October 27 featured:
- Lead Vocals & Guitar: Adolfo Gutierez, whose soulful voice and charismatic stage presence served as the focal point of every number.
- Piano & Backing Vocals: Billy Alcordo, whose intricate montuno patterns and lush chord voicings laid the harmonic foundation.
- Bass: Park, providing a tumbao bass groove that knits together each song’s rhythmic elements.
- Drums & Percussion: Nattanon “Mee” Kimkua, whose tight, syncopated patterns propelled dancers onto the floor.
With decades of combined experience in Thailand’s Latin-music circuit, these four musicians distilled Asoke Latino’s signature sound into a dynamic, portable format—perfect for an upscale hotel setting.
The Asoke Latino 4 Performance Atmosphere
As the sun dipped below the Gulf of Thailand, the Avani+ beachfront transitioned into a warm, lantern-lit stage. Conference attendees in casual beach attire mingled over tropical cocktails, curious to see how Latin music could complement a logistics networking event. When Asoke Latino 4 launched into their first number, jaws dropped and heads began to nod. The infectious call-and-response section had more than a few delegates stepping onto the dance floor, clapping along as Adolfo encouraged everyone to “move your hips!”
Highlights of the set included:
- Classic Salsa Medley: A seamless transition from one song to another, showcasing Billy’s agile piano prowess and Mee’s dynamic drumming.
- Intimate Bachata Outro: Slowing the tempo, the band stripped back to nylon-string guitar and soft vocals for “Stand by Me (Bachata Version),” allowing speakers and VIP guests to share dance steps under the starlight.
- Reggaeton Mashup: Wrapping up the night, Asoke Latino 4 energized the crowd with a Reggaeton set—mixing “Bailando” with “Despacito” and modern chart-toppers, proving that logistics professionals can indeed salsa (and sneaky reggaeton) at 9 PM.
Throughout the 90-minute set, the quartet navigated tempo changes effortlessly, drawing applause after every chorus and instrumental break.
Audience Reaction & Networking Vibes
Although LogX’s core focus was cargo-tracking technologies and warehouse robotics, many delegates later remarked that the evening’s musical interlude became a networking highlight. Mid-performance, several small groups formed dance circles, breaking the ice between supply-chain managers, port-authority officials, and last-mile delivery startups.
Looking Ahead
Find Out More about Asoke Latino 4
- Photos & Videos: https://www.facebook.com/asokelatino
- Upcoming Gigs: Follow Asoke Latino on Instagram and Facebook to catch their next live performance in Bangkok or beyond.
- Book the Band: If you’re planning a corporate event, wedding, or private party in Thailand, inquire about Asoke Latino 4’s availability through asokelatino@networkinc.net.
Experience the rhythm of Latin America—right here in Hua Hin!